
Transforming Tourism Crisis into Opportunity: How Thai Hotels Must Adapt
When uncertainty becomes the New Normal for the tourism industry, how can risk assessment and the development of a "sustainability policy" help hotels survive the crisis? 2025 is a year when the Thai tourism industry faces challenges from multiple fronts. Border conflicts, a global economy that has yet to recover, and unexpected events such as earthquakes and floods all impact the confidence of tourists worldwide. A report from KASIKORN Research Center predicts that for the entire year 2025, the number of foreign tourists visiting Thailand may contract by 2.8%, or




